On February 9th, 2020, Mr. Chow’s restaurant on South Beach was the place to be for a historic announcement from Grammy-winning artist DJ Khaled. The press conference boasted top executives from Def Jam, Snipes, Nike and more in attendance, as well as the Mayors of both Miami and Miami Beach. In an exciting turn of events, Khaled announced major partnerships for his We The Best company that included ventures with Def Jam, Snipes, Jordan Brand and more.
The big news didn’t stop there – DJ Khaled is also joining the Universal Music Group in an executive role, serving as Global Creative Consultant to Def Jam and UMG’s labels across the world. He’s looking forward to using this platform to continue to lift up individuals through underserved communities in the United States. To celebrate this monumental occasion, by proclamation both February 9th is now recognized as “WE THE BEST” day in the city of Miami ,and November 26th will be “KHALED KHALED” day in the city of Miami Beach!
DJ Khaled has long been known for his commitment to giving back – which he has done through his We The Best Foundation – a 501(c)3 organization dedicated to uplifting individuals throughout underserved communities across the United States. At the press conference he announced that he would be expanding these efforts through new initiatives with Nike Jordan Brand and Snipes . Both brands have pledged their support for We The Best Foundation’s mission by donating funds towards its charitable initiatives. With these two strong partnerships in place ,the foundation can take even bigger strides towards supporting those who need it most.
It was a night full of music lovers, fashion lovers and hip hop fans alike all celebrating DJ Khaled’s major announcements at Mr Chow’s on South Beach! This Grammy-winning artist continues to inspire us all with his philanthropic work through We The Best Foundation while simultaneously making history with his major partnerships with Def Jam ,Snipes ,Nike Jordan Brand and Universal Music Group . It’s no doubt that DJ Khaled will continue paving paths for others within our communities . Here’s to many more years of success! You can check out our livestream of the event HERE!
#WeTheBest #KhaledKhaled #MiamiBeach #SouthBeach #DefJam #Snipes #NikeJordanBrand #UniversalMusicGroup #GrammyAwardWinner #DJKhaled @djkhaled @umusic @defjamrecords @snipescareers @jordanbrand @miamibeachnews @miaminews24_7 @we_the_best_foundation
